Case Study and Experience

evo Tackles the Holiday Season Rush With
The Help of XR for Interactive Training

Aboutevo explores the collaboration between culture and sports: their aim is to bring all things relevant from the urban, action sports lifestyle into one creative space.

IndustryRetail

HeadquartersSeattle, WA

Read Time5 Minutes

Overview

Crafting an XR Training experience that prepares new hires for the holidays

evo, a retailer that brings on nearly 100 seasonal warehouse employees over the holidays, turned to XR to create a more efficient way of training new hires.

Evo 3 Picture Compilation

Results

Experiencing it all without
actually being there

“The ability to familiarize seasonal employees with the warehouse, safety procedures, and some fundamental processes before ever stepping onto the floor is extremely powerful,” said Spencer Earle, Director of Operations and Technology.

Evo Store Building Background

The Challenge

A midsize retailer’s warehouse workforce grows by ~250% during the holiday season. How can they effectively train a sudden influx of new seasonal warehouse employees every year without dramatically disrupting regular operations?

evo is a leading retailer of action sports lifestyle gear with locations in Seattle, Portland, Denver, Whistler, and Salt Lake City. During the holiday season, evo fulfils ~15,000 orders per day, up from their daily average of 750. To accommodate this, they take on a large staff of seasonal warehouse workers, growing from 50 year-round employees to 125. In years past, year-round evo warehouse employees have had to carve time out time from their workday to walk dozens of new workers through the same processes and procedures, answering repetitive questions ad nauseam.

To save their employees time and peace of mind, evo wanted to create a training experience that could introduce new hires to key warehouse processes, walk them through safety procedures, and physically orient them in the retail/warehouse space without pulling existing employees away from their regular responsibilities. In addition to being low-maintenance, they wanted their onboarding experience to be efficient, engaging, and relevant across locations and for years to come.

After going through the interactive training I felt much more prepared and ready to pick and ship, when I took off the VR headset and entered the warehouse for the first time, I felt like I’d been there before and was much more comfortable with my surroundings. I knew how to navigate the floor and what to do with my RF Scanner immediately and didn’t have to ask my supervisor many follow up questions.

Ashley Miller
Evo New Hire

The Solution

An interactive XR training experience that streamlines seasonal warehouse employee orientation

Evo worker adjusting skis

By moving some basic aspects of training from person-to-person interactions to interactive learning, evo saves time and money and provides a consistently high-quality and engaging experience for every new hire.

The XR experience includes 12 minutes of interactive 360° and flat 2D video broken into smaller pieces presented at relevant times during training, as well as an AR component for later review. In the interactive training experience, new warehouse employees learn how to use the mobile phone app to accomplish administrative tasks, including unlocking the employee door, punching their digital time cards, correct locker use, and utilizing the information posted to the office safety board. The experience proceeds to tour new employees through the various zones of the 170,000 square foot warehouse and teach them how to pick and ship retail items. It also explains how to use an RF scanner, locate items throughout the warehouse, scan and collect orders, and ship those items.

“After going through the interactive training I felt much more prepared and ready to pick and ship,” said Ashley Miller, an employee at evo. “When I took off the VR headset and entered the warehouse for the first time, I felt like I’d been there before and was much more comfortable with my surroundings. I knew how to navigate the floor and what to do with my RF Scanner immediately and didn’t have to ask my supervisor many follow up questions.”


The Result

From Snowboards to better Training and Onboarding

By tapping into the power of XR technology, evo created an effective solution to get new hires up to speed at scale. The interactive warehouse training experience fits into a larger onboarding program, complementing in-person training to reduce redundancies and save company time for year-round employees. Now, evo can efficiently provide a new hire orientation about operational processes, workplace safety, and key locations in an experience that’s appealing to new hires.

“XR has proven to be a magical tool for creating immersive experiences for the viewer, seamlessly transporting them to places and spaces that are hard to get to,” said Aaron Rhodes, executive producer at Pixvana.

“This experience is not only magical for evo’s new hires, allowing them a chance to train and experience the retail/warehouse space in a new and fantastic medium, but also extends the magic to the employer for safe and scalable training. On top of that, managers can skip the headache of answering repetitive questions by giving new hires a walkthrough custom-built to get them up to speed.”

“Training an onslaught of seasonal worker is daunting, but with interactive training that leverages the power of XR, we can scale training and guarantee mentorship from our best leads to all the new hires simultaneously,” said Spencer Earle, Director of Operations and Technology. “The ability to familiarize seasonal employees with the warehouse, safety procedures, and some fundamental processes before ever stepping onto the floor is extremely powerful.”

Watch the evo Experience

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