The final experience, which premiered at VMworld 2018, was an undeniable conference standout. The booth’s VR setup attracted passersby at a much higher rate than traditional media like posters and passive video. Once at the booth, prospects spent much less time waiting in line for the attention of the sales team, because the VR experience provided such an efficient, engaging, and accessible way to introduce newcomers to VMware’s IoT.
“Time and time again, people would audibly gasp as the virtual factory materialized around them,” said Pixvana Chief Operating Officer Rachel Lanham, who saw it in action. “It sparked people’s curiosity and sense of wonder and led to thoughtful questions and genuine conversation about how VMware’s IoT solution could impact the prospect’s own organization. That ‘wow’ moment, which VR has an unparalleled capacity to deliver, is invaluable for any sales team.”
After the exceptional response to the VR pilot at VMworld, the VMware IOT team decided to create a brand new experience that showcases the different use cases of their IoT solutions to prospective clients. The experience is currently being shown using a brand new feature of SPIN Studio called Guide Mode at Mobile World Congress 2019 in Barcelona (Feb. 25-28th), the worlds largest gathering for the mobile industry.
“VR has proven to be a powerful tool for delivering our marketing materials and distancing ourselves from competitors,” said Mimi Spier, VP of IoT. “Pixvana’s new Guide Mode feature has provided us with a whole new level of control, guidance, and insight into how a potential customer is consuming our material.” Overall, VR offers a number of benefits in a conference environment: it simplifies conference preparation, reduces booth setup time, cuts through conference noise to draw in customers, and enables engaging and information-dense product storytelling.
“We’re also excited to be using Pixvana’s SPIN Studio Guide Mode at MWC to better understand how our sales training material is being received and retained, and where we could improve the experience,” said Mimi Spier. “Even after the event, we’ll continue leveraging the powerful new technology, using it for employee training at our annual sales summit.”