VR content is easier to produce, share, and access than ever before. In order for businesses to benefit from the high viewing rates and engagement metrics VR is proven to deliver, it must be made available on popular viewing platforms.

The following step-by-step guide makes publishing and sharing your 180 and 360 content to Facebook and Youtube simple, eliminating the final barrier to getting your VR videos seen.

How to Post 360 & 180 Videos on Facebook

Start with a 360 or 180 video that is properly injected for posting to Facebook. If your video needs to be injected, which refers to the process of annotating a video with metadata to define video settings and ensure proper playback, you’ll need to use The Facebook 360 Spatial Workstation. Note: Pixvana injects all of our client videos, testing them for a successful upload. In other words, if your video was produced by Pixvana, you’re all set!

1. Select “Videos” on the left sidebar of your business’s Facebook page.

Upload VR Content Facebook Step 1

2.Select “Add Video” and choose the 180/360 content you’d like to upload.

Upload VR Content Facebook Step 1

Once you select the video, it will begin processing.

3. After your video finishes processing, select “360 Director Tools.”

Upload VR Content Facebook Step 1

4. In the top right, make sure “360 Mode” is selected (regardless of whether your content is 180 or 360  — this option enables viewers to look around freely).

Upload VR Content Facebook Step 1

Note: Facebook may show “Loading Video Preview” for an extended period of time. This is not unusual, and the video will more than likely eventually load.

5. Select the sprocket icon in the lower right to bring up video settings. If you are unsure of what to select, please ask the video producer. If the wrong settings are selected, the video will not playback properly.

  • Equirectangular – select for 360 video
  • Cubemap – a very uncommon format and rarely used
  • Half Equirectangular – select for 180 video
  • Mono – Not stereo
  • Side-by-Side – Stereo
  • Top-Bottom – Stereo

6. Set your other video settings, including “Video Details,” “Thumbnail,” “Subtitles & Captions,” and “Polls & Tracking.” These settings are important, but specific to each organization.

7. Select “Next,” and choose your post settings. Again, these settings are important but specific to each organization. Note: view your post on at least two different computers to ensure it shows up correctly before publishing.

Congratulations! Your video has been set to publish and will soon appear in the feeds of your followers.

 

How to Post 360 & 180 Videos on YouTube

360 Video:

Start with a 360 video that is properly injected with YouTube metadata. If your video needs to be injected, you’ll need to use the latest version of YouTube’s 360 Video Metadata app. Note: Again, Pixvana injects all of our client videos, testing them for a successful upload. In other words: if your video was produced by Pixvana, you’re all set!

1. From your business’s YouTube home page, select the upload icon.

Youtube VR Posting

2. Select the video you’d like to upload. Note: 360 Videos take extra time to process! If your video takes a little extra time to upload and process, that’s normal.

3. Add a description, title, and tags to your video. These fields help people search and discover your video, and can be optimized to boost views and completion rates by appearing in your target audience’s search results.

Identify 2-3 keywords for your video and feature them prominently in your title and description. However, be sure to use natural language in the video description rather than a string of key words to help viewers understand what they’re watching. The video description is also a great place to direct viewers to additional resources like your website or social media pages.

YouTube’s tagging system is another tool to connect potential viewers to videos that might interest them. It’s generally recommended to select 5-8 keywords related to the video’s topic, including relevant names and events.

Congratulations! Your video is on its way to being available to stream on YouTube.

 

180 Stereo Video:

1. Download Google’s VR180 Creator.

2. Select “Prepare for publishing,” and select your 180 stereo video.

VR 180 Creator

3. Set “Input FOV” to “180, and Select a Stereo Layout (“Top/Bottom” or “Side by Side”).

VR Creator Publishing

4. Select “Export.” The VR 180 Creator app will automatically create an injected file right next to your original file labeled “injected.”

5. Upload the file to YouTube following the steps listed under 360 Video.

Congratulations! Your video is on its way to being available to stream on YouTube.

 

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