I am proud that today we have delivered Pixvana SPIN Studio. This is the world’s first end-to-end system for editing, creating and sharing amazing VR interactive content. But let’s back up and see how we got here.
When Pixvana started out in 2016, we took on the mission to realize the potential of XR storytelling. We quickly came to the conclusion that XR storytelling needed new tools. The tools in 2016 we were using were slow, complicated and limited the types of stories that we could create. The stories didn’t look cinematic because of limitations in headsets and with video-based content there was no way to quickly add interactivity to enhance immersion.
Let’s remember back in 2016 that the Oculus Rift shipped in March and that the 8K capable GoPro Omni didn’t become available until August. Once we had these tools, the desktop process on a Mac or PC was still very cumbersome. The WunderVu production team was stitching in Kolor AVP, outputting content in 8K, generating 2K proxies for editing in Adobe Premiere Pro, completing and locking the edit, finishing in Adobe After Effects at 8K and then uploading to the cloud to encode and stream. The typical project took weeks or months to finish and cost tens of thousands of dollars.
Fast forward to 2018 and the cameras and headset have evolved a lot. Insta360, Kandao, Yi, and ZCam have created great cameras that generate sharp 8K VR video. Oculus Go is out now and is a great VR headset for less than $200. Unfortunately, the tools for stitching, and editing haven’t evolved as quickly—that’s where SPIN Studio comes in.
Pixvana SPIN Studio is cloud-based which gives creators some awesome capabilities. Media can be stitched and encoded much faster than on the desktop. While stitching tools give you batch encoding on the desktop, the tools only create one file at a time. With the new stitcher in SPIN Studio, we can do batch processing but render multiple videos at the same time. In our tests, a 30 shot project went from days of rendering time down to less than two hours. So editing and creating masters for a full days shoot is just faster.
On the creation side, we really reimagined what it meant to create VR stories. Rather than simply build a video editing tool in the browser or on the desktop, we built a tool to create VR in VR. Using the power of an Oculus Rift with touch controllers and SPIN Play app, we can stream optimized video from the cloud to headset and let you place graphics, sounds, and links in a scene in a what-you-see-is-what-you-get environment. This new tool radically speeds up the design process since you are no longer guessing about placement, or scale. The creator also extends VR to have 3D interaction that enhances immersion and starts to unlock the potential of video-based interactive content without programming or scripting.
I am so excited to share these new tools and processes with creators. In just a couple of weeks, we have built many new interactive experiences that look amazing on the Oculus Go like tours of far away places, taking you to sculptures of Burning Man 2018 and the team started to build interactive experiences that makes training fun and engaging.
With the new Pixvana SPIN Studio, you can create interactive content in minutes or hours instead of weeks or months. I can’t wait to see what artists will do with the tools.
Sign up for a free account and see what SPIN Studio can do for you.