La Marzocco is a world-class espresso manufacturer with machines in some of the finest restaurants and cafés around the world. On top of creating industry-leading equipment, La Marzocco offers sales, distribution, technical support, and training to the coffee community, with the goal of being instrumental to the craft and forward motion of the espresso industry. On top of manufacturing industry-leading espresso machines, La Marzocco offers sales, distribution, technical support, and training to the coffee community, with the goal of being instrumental to the craft and forward motion of the espresso industry.
Recently, La Marzocco turned to SPIN Studio to create and deploy an all-new type of learning experience for café owners: an immersive experience that demonstrates how to optimize flow in a café space to shorten wait times and improve customer experience. Created in SPIN Studio and available on headsets, tablets, computers, and mobile devices around the world with the push of a button, La Marzocco’s experience is as accessible as it is impactful.
The custom interactive experience uses 360° video footage shot at various café locations around the country and at Crush the Rush, an annual barista competition that takes place in five U.S. cities. Owners use the experience to make changes to their operation that result in shorter wait times for customers and that increases the number of customers served. In addition to depicting a more efficient café space, the experience also helps baristas prepare for work in a live café setting.
“Optimizing operational flow is crucial to creating a profitable coffee shop business,” said Scott Callendar, VP of Marketing and Consumer Strategy at La Marzocco. “We turned to virtual reality to create immersive experiences that give café owners a real sense of presence within the shop so they can better understand the best ways to physically integrate the espresso machine into daily operations.”
Watch the full La Marzocco XR experience to see how the espresso machine manufacturer harnessed the power of XR to help café owners better understand and upgrade their businesses. To explore creating your own 360° or 180° video experiences sign up for SPIN Studio Lite for FREE today!