Over the holidays, Volvo released a 360-degree video, “New Year, New Volvo,” promoting their XC60 Luxury SUV. Pixvana Productions, our in-house VR studio, collaborated with Uppercut and Supersphere to create this commercial.
Inspired by the Swedish New Year’s tradition of reciting Lord Tennyson Alfred’s poem “Ring Out, Wild Bells,” Volvo’s 360 video brings us into an intimate camping site, with campers huddling around a fire and two of their XC60 Luxury SUVs as a narrator reads the poem.
Check out some production stills from our beautiful set near Toronto, Canada:
Production stills from our collaboration with Uppercut and SuperSphere VR on the Volvo Cars 360 video commercial.Read more on the blog: https://www.pixvana.com/pixvana-productions-new-year-new-volvo/
Directors: The Diamond Brothers
Edit: Micah Scarpelli / Mah Ferrez
EP: Stefanie Bassett
Grading/VFX: Joe Wenkoff and Pixvana
Agency: Grey New York
Sound Design/Mix: Yessian Music